Fair Play Cafe – Launch of Unique Loyalty Card


Lots of cafes have a loyalty card but the Fair Play Cafe is launching a new loyalty card for their customers that is also designed to help those in our local community who may not have the opportunity to spend much on food.

Joe Donnelly, the cafe operator explains, “For the success of our initiative to help local people in need we invite our customers to put money into our tips jar. We will total this amount each month, at present we usually get about €200 each month. We then ask a local company, group or individual to match that amount, and so the €200 becomes €400 each month. We will put €10 credit onto 40 of these loyalty cards and pass these loyalty cards onto the various agencies that are approached for financial help by local people who are struggling to make ends meet.” This loyalty card will look exactly the same as the loyalty card that is used by the regular Fair Play Cafe customers.

A local person in need will then be able to enjoy two fresh and healthy lunches due to the generosity of complete strangers. “I want to give the loyalty cards to people who have to make the choice from paying a gas or electricity bill or putting food on their table, in other words heat or eat,” said Joe.

The first customer to match our monthly tips jar contributions was a local lady from Stella Gardens named Maureen Barry (pictured with Joe Donnelly) and there are several locally-based companies lined up and eager to take up the challenge of matching the amount donated by Fair Play Cafe customers into the tips jar.

The loyalty card and accompanying smartphone app was designed by Dubliner Patrick Garry, one of the founders of Irish start-up company Loylap. Loylap specialise in designing mobile applications for small and medium businesses and so far have 40 businesses using their program.

By Liam Cahill