The famous Irish landmark has been re-built entirely from LEGO brick to celebrate the upcoming opening of the new LEGO store in Dublin’s Grafton Street on August 18.
Ahead of the store opening, the LEGO Group brought a LEGO brick twist to the beautiful Sandymount Strand in the early hours of the morning. A team of expert LEGO builders gathered at the Strand before dawn to build the iconic Poolbeg Towers crafted entirely from LEGO Bricks. The LEGO towers took centre stage on the picturesque seafront at sunrise, marking the countdown to LEGO’s first store opening in Ireland and the beginning of the summer holiday season for Irish families. The Poolbeg Towers replica will be on permanent display at the LEGO store from the 18th August, bringing a much-loved Dublin landmark to the Danish brand’s latest store.