By David Prendeville
Domino’s Pizza celebrated the launch in Ringsend of their 50th store with a celebratory delivery by wakeboard. Following extraordinary deliveries by golf cart and penny farthing bike earlier this year, the ‘Domi-board’ is being trialled with dockside residents, who will be able to order freshly hand-made pizza straight to their door.
As part of the trial, Domino’s commissioned the design of a special wakeboard to serve the local community across Grand Canal dock, home to the new Ringsend store. The latest addition to Domino’s delivery fleet was created by the experts at Dublin’s leading water sports centre, Pure Magic and then ‘splash-tested’ by the famed stunt wakeboarder, Sean Redmond.
Domino’s inaugural water delivery saw Sean don a branded vest and helmet to become an honorary Ringsend team member for the day. Store colleagues were also given a high-octane wakeboard masterclass by Sean, who talked them through some show-stopping tweaks, stomps and ollies, before jetting across the water on his mission to deliver the first freshly handmade pizza by ‘Domi-board’.
Sean wakeboarded the stretch of the ‘Silicon Docks’ in 36 seconds, shaving two minutes off the average delivery time from the store to surprise and ‘dough-light’ 50 lucky super-fans, with his one-of-a-kind canalside delivery.
To further celebrate the opening of the 50th store, Domino’s were raising funds for its official charity partner in Ireland, Barretstown; helping it in its mission to bring more children and families with a serious illness to its camp.
Barretstown aims for the children to leave the camp stronger, more independent and with a renewed sense of confidence. For every pizza sold on Wednesday September 12th, Domino’s donated one euro in support to Barretstown.
The Ringsend store has created 25 new jobs for locals and will see Domino’s invest €250,000 to the area, giving the community a welcome employment boost.
