Thriftify & TV star James Mac launch Secondhand September

James Mac, courtesy of Society PR.

Geneva Pattison

Online second hand store, Thriftify and RTE’s Glow Up star James Mac have launched Secondhand September this week.

As explained in the press release:

“The concept of “Secondhand September” is not new, but this year Thriftify hopes to amplify the importance of shopping preloved fashion with the fashion industry contributing so much to carbon emissions every year. Thriftify want to encourage fashion fans to start looking online for secondhand fashion this September, as opposed to supporting the fast fashion industry. “

Thriftify has around 98% of Irish charities selling on their website and will be running a competition for the month of September, where lucky people can win a staycation at the Redcastle Hotel in Donegal.

James Mac, courtesy of Society Pr.

Star of BBC’s makeup show Glow Up, the insta-famous James Mac has said:

“I have been a long-time fan of preloved fashion. I perform in drag and I am constantly on the lookout for standout pieces that you can only find in secondhand shops and on vintage websites like Thriftify.ie. Upcycling fashion is great fun too and you can support local charities by shopping on Thriftify. I hope “Secondhand September” will show people you can find some great preloved fashion without adding to the landfill problem.”    

Courtesy of Society Pr

All you have to do to be in with a chance of winning the staycation in Donegal, is tag your #SecondhandSeptember Thriftify finds on Instagram and by the end of September, the judges will pick their favourite outfit and declare the winner!

On the topic of this project, CEO of Thriftify Rónán ó’Dálaigh has said:

“Secondhand September” is a great way of trying out preloved fashion and getting on board the slow fashion movement. There are so many fashionable bargains to be found on Thrifify.ie or even in your local charity shop. With the spotlight on climate change right now, this might be the perfect opportunity to make a difference to the environment in one small step.”